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Zhi DuoWa
Industry News
2026/06/12
At two factories—one in Heze, Shandong, and the other in Yangzhou, Jiangsu—300 sewing machines operate 15 hours a day to produce 30,000 plush toys. Meanwhile, the female workers operating the machines often wear their pants’ outer knee seams thin or even worn through within about a week. This is the stark reality currently unfolding in the production workshop of Yangzhou Zhiduowa Toy Co., Ltd. (hereinafter referred to as Zhiduowa Toys), a merchant on the 1688 platform.
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2026/06/06
In 2026, the custom plush toy market continues to gain momentum, with surging demand across IP collaborations, cultural and tourism‑related merchandise, corporate gifts, and event‑themed products, driving rapid industry growth.
2026/05/21
The plush toy industry features moderate entry barriers, low startup costs, manageable technical requirements, a mature supply chain, and a business‑friendly environment. It is well suited for large enterprises seeking to scale operations and build strong brands, as well as for small and medium‑sized brands, individual entrepreneurs, designers, and cultural‑creative studios looking to enter the market. With abundant entrepreneurial opportunities, low trial‑and‑error costs, and short profit‑generation cycles, the sector boasts robust vitality and strong innovation momentum.
2026/05/21
The plush toy industry boasts a highly integrated online–offline channel network, abundant traffic acquisition points, high reach efficiency, and strong sales conversion. It leverages offline stores for immersive, trust‑building experiences while harnessing online platforms to rapidly drive interest, achieve comprehensive coverage, and deliver efficient conversions. With distinct channel advantages, it maximizes consumer reach and boosts sales.
2026/05/21
The plush toy industry has completely shed its stereotype as “exclusively for children,” with a fully diversified, all‑age consumer base. The adult market is experiencing a robust surge, emerging as the core new engine driving growth and unlocking significant room for expansion—transforming the sector from a niche “children’s toy” category into a mass‑market emotional‑consumption product.
2026/05/21
Plush toys boast an exceptionally broad range of applications, spanning all channels and adapting to every occasion. They are both a daily necessity and a high‑frequency purchase, while also serving as thoughtful gifts with strong collectible appeal. As everyday consumer goods, home décor items, emotional companions, festive presents, and cherished mementos, they enjoy vast market potential and significant growth prospects.
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