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Zhi DuoWa
NEWS CENTER
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2026/05/14
Custom-made to order, we produced a batch of plush‑toy mascots for a Huzhou‑based company. Yet at the time, China’s toy industry was still stuck in the low‑end contract‑manufacturing phase; despite scouring the entire internet, the company could not find a single factory capable of meeting its requirements.
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2026/05/14
Over the past decade and more of iterative upgrades in the toy industry, a steadfast force of Chinese-made innovation has taken deep root in niche segments, firmly setting its course amid shifting tides.
2026/05/11
The plush toy industry, though seemingly tranquil, harbors boundless vitality and untapped potential. It serves as a warm companion on children’s journey of growth, a heartfelt bond within family life, and a distinctive vessel for cultural heritage.
2026/06/12
At two factories—one in Heze, Shandong, and the other in Yangzhou, Jiangsu—300 sewing machines operate 15 hours a day to produce 30,000 plush toys. Meanwhile, the female workers operating the machines often wear their pants’ outer knee seams thin or even worn through within about a week. This is the stark reality currently unfolding in the production workshop of Yangzhou Zhiduowa Toy Co., Ltd. (hereinafter referred to as Zhiduowa Toys), a merchant on the 1688 platform.
2026/06/06
In 2026, the custom plush toy market continues to gain momentum, with surging demand across IP collaborations, cultural and tourism‑related merchandise, corporate gifts, and event‑themed products, driving rapid industry growth.
2026/05/21
The plush toy industry features moderate entry barriers, low startup costs, manageable technical requirements, a mature supply chain, and a business‑friendly environment. It is well suited for large enterprises seeking to scale operations and build strong brands, as well as for small and medium‑sized brands, individual entrepreneurs, designers, and cultural‑creative studios looking to enter the market. With abundant entrepreneurial opportunities, low trial‑and‑error costs, and short profit‑generation cycles, the sector boasts robust vitality and strong innovation momentum.
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