ABOUT US
About Zhi Duowa
With the mission of “enhancing customers’ brand value”
Zhiduowa is a specialist in custom plush toy manufacturing and a professional global provider of corporate mascot customization services. We are a comprehensive toy‑solution supplier, integrating design, prototyping, production, and sales under one roof. Since 2013, as we have steadily cultivated the plush‑toy customization sector, Zhiduowa has evolved from an industry pioneer into a key standard‑setter. Today, the company operates a state‑of‑the‑art 30,000‑square‑meter production base with more than 600 employees, boasting a monthly capacity of up to one million units. In 2024, our sales reached RMB 150 million, and we have established five major domestic branches in Beijing, Shanghai, Guangzhou, Hangzhou, and Wuhan.
Company's land area
Current employees of the company
Certification
Multiple international certifications
A designated custom manufacturer for national-level events and international luxury brands.
Leveraging our robust, well-rounded capabilities, we have successfully obtained numerous international factory‑audit certifications, including ISO 9001, ISO 45001, ISO 14001, BSCI, Disney FAMA, CE, and CPC. We have also been recognized as a AAA‑rated, all‑round creditworthy enterprise and serve as the designated custom‑manufacturing partner for national‑level events, international luxury brands, and many leading companies.
ADVANTAGE
Our Advantages
Customer First, Win-Win Collaboration
What can we do?
One-stop custom plush merchandise for all product categories.
Zhiduowa offers end-to-end services spanning design, prototyping, production, quality inspection, and delivery, supporting custom manufacturing based on customer-provided drawings, sample-based processing, ODM contract manufacturing, and OBM private‑brand design. Our core customization categories and flagship product lines include:
Mascot Customization:Corporate mascots, event mascots, promotional‑event mascots, school mascots, and cultural‑tourism mascots.
Plush toys:Celebrity figurines, anime‑IP figurines, and cartoon‑character figurines.
Accessories and merchandise:Plush pendants, keychains, phone stands, plush tote bags, crossbody bags, coin purses, and more.
Home & Lifestyle:Plush throw pillows, shaped pillows, U-shaped pillows, plush eye masks, and plush hats.
Interactive Experience Category:Professional puppet costumes, plush hand puppets.
Who do we serve?
Customer coverage across all domains and multi-scenario compatibility
Our target clients span a wide range of sectors, including government and enterprise, cultural and creative industries, commerce, and education. Whether you’re a public or private institution, a major event organizer—such as the China International Import Expo, the China International Fair for Trade in Services, or the Spring Festival Gala—or a cultural‑creative enterprise, a local tourism bureau, or a museum; whether you’re a leading internet company, a game developer, a retail chain, or a luxury brand; or even a renowned domestic or international university, primary or secondary school, or a celebrity‑owned studio, Zhi Duo Wa can deliver tailored solutions that perfectly align with your brand’s identity and tone.
Backed by strength
Key Clients and Authoritative Certifications
Zhiduowa boasts over 10 years of experience serving Fortune 500 companies and has completed a cumulative total of 9 million high-end custom orders. Our distinguished partnership portfolio includes:
International Events:Customization of mascots for the Winter Olympics, the Hangzhou Asian Games, the Asian Winter Games, the World University Games, and the World Games.
Luxury brands:Chanel, Dior, Rolex, and Boucheron plush merchandise and trendy toy customization.
Leading companies:Corporate mascots of Huawei, Moutai, China Aerospace, Alibaba, Tencent, ByteDance, and Xiaohongshu.
Cultural and Creative Industries, Cultural Tourism:The Palace Museum, the Sanxingdui Museum, Wudang Mountain–themed cultural and creative products, and regional tourism mascots.
Well-known universities:Mascots from dozens of universities, including Tsinghua University, Peking University, and Wuhan University.
Peer Comparison
Four Core Advantages
Industry standard setter, with a design fidelity exceeding 95%:We have assembled a team of more than 30 professional designers, co‑established a toy design center with the Central Academy of Fine Arts and Wuhan University, and spearheaded the development of the industry’s first set of instructional materials for plush‑toy pattern makers. With an original character library boasting over ten thousand designs, we seamlessly align with brand aesthetics and cultural identities, achieving a design fidelity exceeding 95%.
“Small-order, fast-response” flexible supply chain with flexible minimum order quantities:In response to the “small batches, multiple runs” nature of non‑standard customizations, we have established a flexible supply chain system. It can handle large‑scale event orders in the millions while also meeting small‑batch customization needs starting from 200 units, with short lead times for prototypes and rapid delivery of bulk production—perfectly aligning with the diverse requirements of SMEs and major clients.
Fully automated production lines and stringent quality control:Equipped with a full range of automated machinery—including fully automatic embroidery machines, printing presses, sewing machines, punch‑cutting machines, and metal detectors—we rigorously adhere to eight standardized production processes. We carefully select eco‑friendly, high‑quality fabrics and use highly resilient, safe cotton stuffing. Our products meet international safety standards such as ISO, CE, and CPC, offering a soft, sturdy feel with no issues like loose seams or cotton leakage.
Exceptional after-sales service and outstanding value:Guided by the principle of “customer first,” we commit to covering all repair costs unconditionally in the event of quality issues. Leveraging a 30,000-square-meter, large-scale production base and state-of-the-art automated equipment, we not only uphold premium quality but also optimize costs through a robust supply-chain management system, delivering high‑end, custom solutions that offer exceptional value for money.
VALUE
Enhance customer brand value
Conveying the quality and warmth of China’s intelligent manufacturing through soft, plush materials.
Zhiduowa has always made “enhancing our clients’ brand value” its mission, using soft plush toys to convey the quality and warmth of China’s intelligent manufacturing. We welcome inquiries and collaborations from major corporations, brands, and cultural‑creative institutions—let us become your most trusted expert in mascot customization.